The Embedded Entrepreneur - Audience Building (3)

In this section we are focusing on the first of the three pillars of audience building: Engagement <- We are here!EmpowermentValuable contentEngagement is unique because you can do it from the very beginning of your audience building journey. Engagement with other accountsYou can always engage with someone no…

The Embedded Entrepreneur - Audience Building (2)

In this section, we will explore the right mindset you want to start your audience-building journey with, and important is the role of consistency in building your audience. The imposter syndromeYou might be wondering there are so many people better than you out there, why you should be talking about…

The Embedded Entrepreneur - Audience Building (1)

Once you found people that you want to help and empower and an interesting problem they have, you can begin to build an audience and build for that audience. Audience building is a long-term process, it produces more value the longer you stick with it. It's all about building sustainable…

The Embedded Entrepreneur - Problem Discovery (2)

Go to part 1: https://myuz.io/ee-problem-discovery/ Founders assume customers immediately buy their products if the value is more than the price. That's an assumption that ignores the reality of people's lives. Purchasing agencyDepending on your job you might have a different agency over your purchases.  For example, a…

The Embedded Entrepreneur - Problem discovery (1)

Go to part 2: https://myuz.io/ee-problem-discovery-2/ In reality, communities are messy, thousand of people talk about thousand of things. Mental models and checklists are helpful to identify the problems within a community. Finding interesting problemsProblems are intangible, every person feels a problem differently. People don't pay for solutions…

The Embedded Entrepreneur - Audience Exploration

Audience Discovery and Audience Exploration are related. The goal of audience exploration is to understand your audiences' motivations, detect their unsolved problems and build your business around them. You would want to get closer to your "future" audience, both in the sense of proximity and empathetically, for that you need…

The Embedded Entrepreneur - Audience Discovery

This chapter is about "Audience discovery", the first step of your embedded entrepreneurial journey. This starts with a great example, museums, and gift shops. You rarely find a gift shop out of museums. That's not a coincidence, museums have figured it out, they have found their audience and they sell…

The Embedded Entrepreneur - The movement

The audience used to be a one-way street, nowadays the game has changed, the audience is also on the stage. With the audience-driven approach, you are making every choice with your audience. The audience conversation will remain active even after the business's success, as people feel engaged in the business.…